Press

Beyond Pretty Pictures: Harnessing the Power of Journalism to Protect the Great Barrier Reef

We would like to express our gratitude for your interest in covering the Museum of Underwater Art (MOUA), which showcases the stunning beauty of the Great Barrier Reef in a novel way. Our captivating images combined with your compelling narrative will undoubtedly capture the attention of your audiences, driving significant traffic and interest.

Today, we come to you with a humble request. While the aesthetics of MOUA are undeniably mesmerising, we encourage you to go beyond showcasing pretty pictures and leverage the tremendous influence you hold as journalists. With the power to shape public opinion and raise awareness, we believe you have a unique opportunity to promote not only MOUA but also the urgent cause it represents.

Climate change poses a grave threat to the Great Barrier Reef or Sea Country as it is known to the First Nations people, and by extension, to the delicate marine ecosystem that calls it home. The impacts of rising ocean temperatures, coral bleaching, and pollution continue to escalate, putting this natural wonder at risk of irreparable damage. Now, more than ever, we need collective action to safeguard this invaluable treasure for future generations.

However, the Great Barrier Reef is a resilient natural wonder and continues to demonstrate its ability to recover, as evidenced by the coral growth thriving on the installations of MOUA. It is crucial that we share this message with the world: protecting the Great Barrier Reef is not a lost cause, but rather a cause that demands our attention and concerted efforts - and a cause that will be rewarded.

We kindly implore you to utilise the attention and traction generated by your pieces on MOUA to inspire change. Encourage your readers, viewers, and followers to make small daily changes in their lives that can collectively make a significant difference. By highlighting the direct connection between individual actions and the fight against climate change, you have the power to mobilise and empower people in the pursuit of environmental preservation.

Thank you for your time, dedication, and for considering our request. We look forward to the meaningful impact we can create together.

Download our press pack today to get access to our high resolution imagery and send us any additional requests you might have that might make your coverage of MOUA even more successful.